In this second article of our two-part series on copywriting, we’ll take a closer look at the ins and outs of how to write effective marketing copy. Our 10 tips will ensure that you’re connecting with your audience and nailing your message. Every. Single. Time.

Copy is sometimes the underdog of the marketing world. Images, video, even graphics – these are eye-catching and memorable with colours and characters. And often marketers spend more time creating those elements than thinking about the copy itself.

Video content, supported by a good SEO strategy, should be a key part of your marketing budget. But how do you get your content to stand out from the rest, and ensure your effort and budget are put to their most effective use?

The world is watching YouTube. It’s the second most visited site after Google, with over 122 million active daily users. And that means that a strong YouTube marketing strategy is a fantastic opportunity for you.

Your personal brand exists, whether you are consciously cultivating it or not. And everything you think, do and say contributes to it. Because of that, it’s important that you’re actively stepping out from behind your corporate persona and projecting your authentic and aligned persona into the world.

A marketing persona (aka a‘buyer persona’ or ‘ICA’’) is a quasi-fictional sketch that helps you to understand your customers and what drives them to purchase from you. And that makes them a vital part of your business.

Here's how to create and use marketing personas to engage your audience.

Think of the influencers or brands you personally subscribe to. Have you noticed an influx of video-based EDMs in your inbox lately? Maybe you’ve spotted more lives in your social media feeds? Or perhaps you’ve met relentless video pop-ups when scrolling through your favourite website?

The astounding popularity of video in 2022 is being harnessed by businesses and marketers alike as they increasingly apply the medium to their inbound content marketing strategy.

Learn how you can use this for your own benefit.

There were around 4.95 billion internet users at the beginning of 2022, growing by 192 million over the past year. The volume of video content available online has also increased by an incredible amount—and consumers love it. By the end of 2025, digital video will reach a total of 2.2 billion viewers. And in 2022 a big percentage of this will be short form video.

Here’s what you need to know about using short form video advertising in your business.

Identifying a film production company to create your film is only the first step. You need to follow it up with eight essential questions before they start. After all, an excellent film or video is the result of a collaboration of minds. And by sharing as much as you can in the briefing process, it will help the company understand your expectations and ensure they can meet them.

In order to create a strategic brand experience, you need to think of each element of your brand and consider how this will impact on or with your customer.

Communication design imbues skilful graphic design with meaningful storytelling. It’s a matchmaker between the message, the visuals and the resulting impression.

Humans are wired for story. Before the age of the written language, all stories were communicated verbally.

But it’s one thing to know what you want, and another thing to get it done.

At Primer Films we’ve worked with our clients to create video ad campaigns and print ad campaigns, and combinations of both.

Thought leadership. Over the past five to 10 years, thought leadership has become the thing that business leaders must strive for.

The importance of branding in your business has been well-documented.

Let’s deal with the why first. Simply, if you are not using video in your marketing, you are going to be left behind.