Meet the team

FOUNDER AND CREATIVE DIRECTOR

Primer Associates is owned and managed by Nick Dale, a creative director with over 20 years’ experience in creative services. 

Nick has had solid success at design, directing, publishing and film across a broad range of design projects from the initial idea to launch. 

He has worked with a diverse client base, including not-for- profits, governmental, start-ups, mid-market organisations and tech giants such as IBM and Cisco. 

Nick has a strategic approach that delivers creative, incisive and clever solutions that are aligned to an organisation’s goals and drive results and deliver ROI. 

Having worked in the UK, New Zealand, Sydney. He was most recently in London, before returning to Australia with his family in 2019.

Connect with Nick on Linkedin

HEAD OF TRAINING AND EMPLOYEE EXPERIENCE

If you saw Greg’s high school reports, you’d notice something glaring. With each year, his results got worse. Why? He got bored.

He studied architecture because he loved design. He got bored with the drafting. He studied psychology and worked in research because he was interested in people. He got bored with focus groups.

Advertising was next. He never got bored in advertising. Working in Australia, the UK and Mexico, Greg helped shape many brands into the household names they are today. They include Bundaberg Rum, Singapore Airline and Johnnie Walker.

Greg learnt 3 valuable lessons in advertising. One, the power of a brand in attracting staff and customers. Two, the importance of creativity on happiness and fulfilment. Three, the potency of storytelling.

He has developed brand, creativity and innovation programs for clients like Procter & Gamble, Times Group of India, Volvo, Woolworths and Marie Claire.

MARKETING AND ADMINISTRATION MANAGER

Tracy is an experienced and capable administration and office manager with a passion for marketing and account management. She has a strong track record in helping people and building relationships.

She is a connector who loves to solve problems through strong organisation, communication and administration skills. Tracy has previously worked for Deloittes, KPMG, various marketing agencies as well as running her own small business.

Connect with Tracy on Linkedin