Using YouTube in Your Marketing Strategy
The world is watching YouTube. It’s the second most visited site after Google, with over 122 million active daily users. And that means that a strong YouTube marketing strategy is a fantastic opportunity for you.
In fact, a huge audience is waiting to watch and engage with your video content. Working with a YouTube video marketing company (like Primer Associates) to create video content as part of your marketing strategy can help increase awareness of your business, drive more traffic to your site and generate leads.
Using YouTube in Your Marketing Strategy
YouTube’s simplicity is the secret to its broad appeal and explosion in popularity since launching in 2005. It’s easy for creators to share content and easy for viewers to search and find it. But what content and how do you get it out there? That’s where a YouTube video marketing company can help.
Working With a YouTube Video Marketing Company
As a YouTube video marketing company, our Primer Associates’ team will work with you to help you make the most out of YouTube as part of your marketing strategy. A well-planned marketing strategy that includes well-crafted YouTube video content can significantly improve your business outcomes. And it can optimise your brand’s creative endeavours – getting them out to a wider audience in content that is relatable and shareable.
Your YouTube Marketing Strategy
Creating new video content as part of a consistent, coherent marketing strategy takes time, planning and effort. It’s not enough to create beautiful, evocative explainer videos (like this one for Yummy Bear) or visually powerful digital campaigns if they’re not driving your overall strategy.
Working with a YouTube video marketing company can help you create the right video content as part of your overall marketing strategy. We work on video content creation as well as the ‘unseen’ elements like SEO and keyword optimisation in your video titles and descriptions. We make sure that once someone has seen your YouTube video, they can find all the necessary information about you on the site.
So what are the steps involved in YouTube marketing?
Be clear on your video marketing objectives
First, consider your goals for your YouTube channel and marketing videos:
Do you want to build or improve brand awareness and audience engagement?
Do you want to drive more traffic to your website?
Are you wanting to generate more leads and conversions?
Do you want to improve sales of your products or increase enquiries about your services?
The answers to these questions will help inform your strategy from the top down.
Know your target audience and competitors
It’s essential to know who you are targeting with your videos, and what your competitors are doing. Our research and road mapping helps you find out the right information to lead to the right content creation.
Your Video Marketing Content
We’ve shared our insights on the ten most common types of marketing videos. And a fundamental element for your video marketing strategy is to decide what form of video content is relevant for your business now. And how that content will form a consistent, coherent part of your brand.
Over 60% of YouTube content is watched via a mobile device. It’s important that your content is optimised to be viewed across all platforms – television, computer and mobile. And that it’s created in ‘viewing-sized bites’ to quickly gain and keep your audience’s attention.
Create brand awareness – catch audience attention
Your video content must show your values, who you are and why you do what you do – in other words, showcase your brand. They’re a chance for your audience to pause and engage with you. When done well they’ll also want to know more.
To improve awareness of your brand, Primer Associates can work with you to create:
Brand videos to increase audience recognition and showcase your business, products and services and help your audience identify and relate to your business, through emotional engagement.
Interviews with thought leaders in your niche.
Q&A about your services or industry.
Commentary about topical issues.
Engage with your audience
As you build brand awareness, it’s important that some of your YouTube video content seeks to emotionally engage with your audience. This allows you to build connection.
This content could be:
‘How to’ or tutorial videos for your products (demonstrate what your products can do and build rapport with your audience).
Testimonials from clients or customers.
‘Real life’ case studies to demonstrate how your business added value to a client or customer.
Client engagement can be continued via the YouTube comments section, where you can gain immediate and valuable feedback. You can also have one-on-one engagement with your potential audience. This will give you insight that will help you create better converting content in the future.
Promote your videos
Making sure your video content is seen is part of the overall digital marketing strategy. As a YouTube marketing company we help you deliver your content across your online and social media platforms.
YouTube Video Marketing Company
At Primer Associates we believe that the best creative assets and communications consider the buyer’s point of view. This is why YouTube’s combination of entertainment and advertising is an essential part of your marketing strategy. We work with you to integrate emotion, voice, clarity and even beauty with strategic business and sales methodologies that ensure you have the right content at the right place at the right time for buyer engagement and conversions.