In this second article of our two-part series on copywriting, we’ll take a closer look at the ins and outs of how to write effective marketing copy. Our 10 tips will ensure that you’re connecting with your audience and nailing your message. Every. Single. Time.

Copy is sometimes the underdog of the marketing world. Images, video, even graphics – these are eye-catching and memorable with colours and characters. And often marketers spend more time creating those elements than thinking about the copy itself.

The world is watching YouTube. It’s the second most visited site after Google, with over 122 million active daily users. And that means that a strong YouTube marketing strategy is a fantastic opportunity for you.

Your personal brand exists, whether you are consciously cultivating it or not. And everything you think, do and say contributes to it. Because of that, it’s important that you’re actively stepping out from behind your corporate persona and projecting your authentic and aligned persona into the world.

In order to create a strategic brand experience, you need to think of each element of your brand and consider how this will impact on or with your customer.

Communication design imbues skilful graphic design with meaningful storytelling. It’s a matchmaker between the message, the visuals and the resulting impression.

At Primer Films we’ve worked with our clients to create video ad campaigns and print ad campaigns, and combinations of both.