How to Create an Incredible Ad Campaign

Ad campaigns are a dime a dozen. But incredible ad campaigns are a rare thing. Here’s how to create an ad campaign that embraces the incredible and creates real impact.

The Dove Real Beauty campaign had an incredible impact when it appeared on the scene. In that campaign, Dove had an FBI sketch artist draw women both as they described themselves, and as they were described by a person they had just met. The two images showed how differently women viewed themselves – and Dove’s ‘Real Beauty’ campaign was born.

This ad campaign worked so well because it embraced and showcased Dove’s mission – to demonstrate that all women are beautiful and unique. And, of course, they created brand awareness and impact at the same time.

Your Mission + Our Ad Campaign

Video ad campaign is absolutely world-class when it comes to positioning your message in the market. 1.5 billion people use YouTube and, globally, we watch over one billion hours of video a day.

But print ads are an excellent choice as well. From the first poster hung on the door of a London church in 1492, to the giant billboards we see today, print has longevity. In fact, researchers at Penn State University found that print ads stuck with readers far more than online ads.

At Primer Associates we’ve worked with our clients on how to create how to create an ad campaign that can embrace video or print ad campaigns, and combinations of both. We’ve found that these campaigns work extraordinarily well when they revolve around a single, important message. You can have the most fantastic, cutting-edge ads going, but if they fail to show your mission, they’re essentially worthless. Your mission is what gives any ad campaign impact.

Wesley Mission Queensland Mental Health Ad Campaign

The Wesley Mission Queensland Team came to us during COVID-19. They were keen to support the mental health of Queenslanders through a time when a lot of people were struggling with job loss, inability to see family and other emotional upheavals.

Most importantly, they wanted to open up the conversation. To let people know that talking about your mental health is not only OK, but essential. And that they don’t have to ‘put on a brave face’.

This ad campaign was printed and distributed in doctors’ surgeries, used online on their website and social media platforms and on YouTube. Our background in the creative services and graphic design fields means that we have the ability to pull together the full ad campaign suite – both print and video – and utilise them all to deliver the same powerful message.

It was an exceptional way to change the dialogue around mental health and show their audience that help is there.

The Yoga Partnership Ad Campaign

The Yoga Partnership is an initiative to bring yoga to people who need it the most, but for many reasons don’t have access. It’s been developed to support mental health programs that companies and communities already have in place. The team work with hospitals, not-for-profits, community and treatment centres, to help people feel comfortable and confident, to help relieve pain and build strength and resilience.

When it came to how to create this ad campaign, and bring it to life, it was a labour of love. As a brand new company we helped them to create their identity, develop a strong brand and then use that brand to deliver their important message about yoga, mental health and access for all.

Is an Ad Campaign Right for You?

Creating an ad campaign that not only gives rich branded video and print content, but raises awareness for your brand’s essential purpose, is an excellent way to attract customers, establish a following and generate revenue. When it comes to how to create an ad campaign, we can use print or video or a mixture of both, to give you access to different types of platforms, markets and even audiences. This tailored, targeted approach means you have much greater reach, and puts your content in front of the right people at the right time, ensuring you get value for money.

Whether you want to raise brand awareness, promote sales for a certain product, launch a new product or service to the market or just show the world why you’re unique and different, an ad campaign could be just what you need.

Get in touch to discuss what a Primer Associates print and/or video ad campaign could look like for you. We’re always happy to chat!