One Housing
One Housing develop homes for rent, shared ownership and private sale and provide services, care and support to thousands of people at home and in their local communities. They manage around 16,000 homes across London and surrounding counties, and care for over 11,500 people, helping them live independently. They have around 1,700 employees.
Working with our partner company Brand Experiences we worked with them to provide creative direction and comms support for One Housing’s business transformation programme, One Future. We delivered a multi-channel campaign that has received many award nominations.
What we did
Content and brand strategy, video production and storyboarding, brand identity, posters, banners.
Getting the buy-in from employees
A major aim was to encourage employee involvement and participation. For One Future to be a success, the enthusiasm and commitment of the employees was required. To help make clear their role in the programme, the concept of Gamechangers was introduced. Any employee can nominate anyone they feel has gone above and beyond in the cause of the programme, with the project team then selecting quarterly Gamechangers.
‘Out of the blocks’ video
An ‘Out of the blocks’ video was produced using the sports performance analogy at an individual level. It was first shown at the people managers conference, #oneconf, and was so well received that it received an encore! The video was then shared on the intranet and at Exec Roadshows, with great feedback.
‘Realising our potential’ video
One Housing had all these new tools and processes, but in order for the programme to succeed, these needed to be fully utilised. So, we came up with the theme: Realising our potential. We continued the sports theme and produced posters and a video with the overarching message that you can have all the best tools and equipment in the world, but success is reliant on the attitude of the people using them.
‘Passing the baton’ video
