Koya
This innovative company had a unique product but needed to refresh their brand to support an expanded range of new body lotions.
What we did
Persona mapping, brand identity, identity refresh, packaging, brand video.
Pole Physics is a uniquely formulated moisturiser that allows pole artists to moisturise, without losing the ability to grip the pole when they perform. Research and feedback indicated the moisturiser was being used by other consumers.
The brand, Koya, was created to target the newly identified audiences, with a range of formulas. The two brands needed to work in harmony to leverage the existing equity, resulting in a refresh of the Pole Physics identity and the creation of a new identity for Koya, along with new packaging across the range.
Packaging was designed for six products:
KOYA Baby: Sensitiv+e
KOYA Arnica & Green Tea Blend
KOYA Australian Lemon Myrtle
KOYA Arnica & Green Tea Blend
KOYA Luxe Tan
KOYA Tattoo: Sensitiv+e
Packaging icons