R&M
R&M are a UK based independent electrical distributor, with offices throughout Europe, North America and Asia Pacific.
What we did
Video marketing strategy, films.
Using a strategic approach to decide on the most effective way R&M could use film while ensuring the best ROI, it was ascertained that they required a brand film that covered the organisation as a whole, conveying their vision and values and also headline films for each of their divisions such as Marine, Oil and Gas, Lighting, MRO and so on.
This enabled their representatives to deliver a consistent message when meeting potential suppliers and clients.
The films were conceived to be engaging and dynamic while minimising any potential language barriers, given the wide geographic spread of the audience.